As a business owner, you already know the importance of investing in SEO. Now, Everett WA search engine marketing can be a bit complicated. However, there are methods that you can try to avoid rookie mistakes and ensure that you’re going to succeed in your SEO marketing. Here are the following SEO strategies every small business owner should know.
- Create your local page
To get started, your business should have a local page for the major search engines: Google, Yahoo, and Bing. Once you have filled out the required information for your business such as location, contact information, and hours, you’ll be able to have an account.
- Customize your website
Now, proceed to optimize your website. Upload high-quality yet relevant images to your website. Aside from that, provide enough details that state the operation of your business. Customers will always want a list of services that you’re going to offer or a list of products that you are selling online.
Next, you should categorize your business properly. If you want to optimize local search, use the right keywords otherwise your business will not be recognized, and you’ll lose the chance to drive heavy traffic to your website.
- Provide proper citation
Your business should have a proper and consistent name, address, and phone number if your customers are asking. This contact information will be used in listings. Some instances list down your business by someone else. But there’s no need to panic. You can claim this listing, otherwise known as a business citation.
- Get reviews
As much as possible, encourage your past clients to post reviews on your website. When looking for a company online, consumers will want to read the reviews, and it’s one of the major deciding factors on which link they should click. The more positive reviews your business will have the more chances of getting heavy traffic to your website. Just make sure that you’re going to provide excellent services to make sure that you’re going to have positive feedback from them.
- Use high-quality images
As what we’ve mentioned above, it is crucial that you’re going to use high-quality images. Although it’s part of optimizing your website, this should be emphasized because customers are looking for photos when navigating your website. Upload at least ten relevant yet high-quality photos. Do not limit the images that you’re going to upload, as long as it’s relevant and still makes sense. If you want, you can also post a photo of your company building to inform them that they can visit you in real life and the communication doesn’t end online.
If you don’t have any idea on how to upload photos, go to the local listing. There’s a little link on the right bottom that says “add photos.” Click the link and select the pictures that you wanted to upload.
- Use the right keywords
Using the right keywords is very important if you want to drive heavy traffic to your website. When creating blog content, as much as possible, including the region or city that your company is located so that local buyers can find your business more accessible. Aside from that, if you’re going to provide a contact number, make sure that it’s going to be your permanent one. Don’t keep on changing contact number otherwise; you will lose customers.
Keep these SEO strategies in mind to get started. If you want, you can hire an SEO specialist to help you all throughout the process. To make sure that you have a professional-looking website, we highly recommend that you also hire a web designer. It’s a great way to attract potential clients to your website.